Mouth-fresheners to woo voters | delhi | Hindustan Times
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Mouth-fresheners to woo voters

delhi Updated: Nov 21, 2008 11:01 IST
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Mouth-fresheners in wrappers printed with party symbols and fashion accessories like bands and bangles are now being used by various political parties to woo young voters in the poll-bound national capital.

This is besides a raging demand for masks of political leaders.

"Over the years, trends in advertisement accessories have changed. From traditional flags and banners, it has changed to fresheners and fashion materials," Abdul Gaffar Ansari, a trader at Sadar Bazaar who had been supplying poll publicity material for the past 20 years, says.

The fashion accessories that are in demand from various parties, particularly the BSP, include clips, bands, lockets and
bangles with the party symbols, he says.

Seeing big crowd of children in rallies, it was the traders who conceived the idea of using mouth-fresheners with wrappers having party symbol on it.

"Usually, we get orders for the ad materials, but this time around we presented new options which has been taken hand in hand by different parties," says Madanlal, another trader.

The mask mania has also gripped the capital's parties where the demand from Congress is for party's young face Rahul Gandhi. For the BJP, party patriarch Atal Bihari Vajpayee still has the "poster boy" image.

"Most of the Congress candidates are demanding masks with Rahul face on it, while BJP candidates ask for Vajpayee's face on banners, posters and masks," says Madanlal, another shopkeeper.

"Despite having a good stock, we had to place special orders to the manufacturers for Rahul and Vajpayee's face on the campaign materials," he says.