The BJP’s campaign committee president Narendra Modi wants the party to focus on first-time voters, who are just above 18 years of age.
At a meeting of the party’s campaign committee on Friday, Modi laid stress on this segment of the population, also adding that attractive methods like the use of songs should be employed in colleges to enlist the support of the youth.
Sources said BJP leader Smriti Irani spoke at length on how drama and skit could be used as methods of campaign to attract youngsters.
One upshot of the meeting was the increased role of former BJP president M Venkaiah Naidu in the BJP’s campaign. Modi and BJP chief Rajnath Singh said sub-committees should share with Naidu their plans for the campaign."Naidu will be the eyes and ears of Modi and Rajnath in the campaign. He will act as guardian of the sub-committees," a BJP leader said. Gadkari too has been made the mentor of some sub-committees.
There was however a sense among some party leaders that the committee hadn’t really picked up with time, and they even wondered whether Modi himself would be pleased with the pace.
On Friday, the party sub-committee to frame a chargesheet against the UPA met here in the evening. Gopinath Munde, Ravi Shankar Prasad, Ram Lal and Mukhtar Abbas Naqvi were reportedly present.