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Never seen before fashion fever for polls

delhi Updated: Mar 28, 2012 00:57 IST
Astha Saxena
Astha Saxena
Hindustan Times
Astha Saxena

With 50% of seats having been reserved for women candidates, the campaigning for the upcoming polls is all set to include more cosmetics, rather than the usual party flags and banners. Traders, these days, are busy ordering lipsticks, nailpaints, neck-pieces, earrings and hair bands for them.


"As half of the seats have been reserved for women, we are expecting huge orders for cosmetics like nailpaints and lipsticks. Till now, we have received orders for hairbands and sarees only. In case of cosmetics, we are planning to put a party sticker on every piece," said Kshitij Khurana, a trader from Sadar Bazar.

With the process of filing nomination papers over, all candidates are

now gearing up for active canvassing for the polls. Many of them are planning to use these cosmetics as a part of their campaigns.

"I will definitely order lipsticks and nailpaints for my supporters. There are large number of women supporting me, and this will be an innovative way of campaigning," said Aarti Rani, a Congress candidate from Mandavali.

However, traders feel that the business has been slow when compared to the past elections. They cite State Election Commission’s (SEC) several restrictions as one of the prime reasons. To give a fillip to their business, traders are opting for these innovative products instead of the good old-fashioned flags and banners.

Paramjeet Singh Pamma, vice-chairman, Federation of Sadar Bazar Traders’ Association, said, "The business is really low this year. Many of the traders are mulling over giving up this business completely after the elections. The SEC has put several restrictions on campaigning, due to which the candidates have limited their expenditure. We are hoping these cosmetics will boost our business in the coming days."