Following Prime Minister Narendra Modi’s ‘mann ki baat’ address, Aam Aadmi Party leader Arvind Kejriwal will also take to radio to interact with Delhiites, ahead of the assembly elections in the capital.
“An FM radio channel has approached us for Arvind’s interview, possibly on December 2-3. They have already started taking questions from listeners. After Delhi Dialogue, this could be a good idea to connect with people, especially youth,” said senior AAP leader Dilip Pandey.
AAP says some more channels have shown interest in hosting such events, trying to cash in on the third election being talked about in Delhi in a year. Modi picks an issue and invites feedback before making his address of about 15-18 minutes on All India Radio every now and then.
During the 2013 assembly elections, about 7 FM channels aired AAP’s messages, essentially of 6-7 types, in phases. Like, for example, one message went on air for 15 days, others were for shorter durations like 3, 5 and 10 days. We ran the entire radio ad campaign for about two months. The party had a provision for Rs 1-1.5 crore for radio ads.
Parties prefer such campaigns because they have massive reach, even to those who are not very affluent. About 10 million people tune in to eight private radio channels and seven central government-owned channels in Delhi.