Now you will be milked dry | delhi | Hindustan Times
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Now you will be milked dry

delhi Updated: Oct 31, 2009 00:02 IST
HT Correspondent
HT Correspondent
Hindustan Times
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Switch to black tea if you don’t want to slip into the red. After fuel, sugar and tea leaves, milk, too, has become more expensive, pushing up the price of your cuppa.

Citing reduced availability of milk due to a poor monsoon in the capital and its neighbourhood, Mother Dairy has decided to sell two of its most popular milk types at higher prices.

“Lack of adequate rainfall led to lack of cattle feed, and had a domino effect (sic) on milk,” a senior official from the milk chain told Hindustan Times.

Following the hike, which became effective on Friday, full cream milk will cost Rs 28 per litre, as against the old price of Rs 26. Packaged toned milk, too, will cost Rs 22 per litre, up from Rs 21.

Mother Dairy said it could not have deferred the price hike. “The prices of these variants were last revised 13 months ago,” said Paul Thachil, chief executive (Dairy & Foods), Mother Dairy Fruit & Vegetable Pvt Ltd.

“Despite competitor brands increasing prices a few months back… keeping consumer interest in mind, Mother Dairy ensured that prices of its milk variants were not increased.”

On September 1, Amul had also increased its milk prices by Re 1 per litre.

Mother Dairy officials said the prices of other milk types like bulk-vended, double toned and skimmed milk will remain unchanged.

Even after the increase, Mother Dairy claimed that milk prices in Delhi and its neighbourhood were lower than in most other metros.

Customers, however, seemed upset about the hike.

Kavita Thamman (40), RWA President, Block C1, Vasant Kunj and a homemaker herself, said, “It will lead to an increase in the prices of milk products like paneer (cottage cheese).”

“I will have to increase the price of my tea by Re 1 at least to ensure that my income remains stable,” said Raju Kumar (32), a tea vendor at North Campus.

Sidhant Mandley (21), a student, said, “My father’s budget will be upset as he will have to cope with increased expenditure on all fronts, from electricity bills to milk.”