Talent hunt goes beyond the boundaries of reality shows on television in India with the launch of 'Bollywood Singer 2010' on a website which boasts of noted music composers Khayyam, Uttam Singh and playback singers Kumar Sanu and Abhijit on its panel of judges.
Lafango.com has launched an online talent hunt that provides a free platform for Indians anywhere to upload a video of their singing performance without any restrictions imposed on their age, sex or economic status.
"We want to change the way of reality talent hunt. TV reality shows have failed to trap the extensive talent in India due to their show format," says Jatinder Singh, CEO of the website who says the pattern of hunting for talent through such shows imposes restrictions on creative people.
The state of art initiative is free for all with participants only required to have an access to computers with a minimum band width of 256 kbps.
The conceptualiser have also done away with the need of handycams.
"Anybody with an access to a webcam can directly participate in the first round of the contest, without a need to stand in long queues," says Micky Narula who hosts the contest and will judge the initial round.
The website which claims to have users in millions, has also ensured measures to avoid fake entries.
The participant profile picture is sought to match with the video to keep fake participants at bay. Also, a team of moderators would to keep a check over uploading of any obscene content on the website.
During the 60-day long contest, the website plans to go in for online voting and organise events in small towns to extend its reach to the grassroot level.
"There is a lot of untapped talent in India, which is restricted to small towns and remote rural belt of the country. Shows like this is an open platform for them," says singer Khayyam, one of the judges of the contest.
The panel of judges includes singers like Kumar Sanu, Abhijeet, Sadhana Sargam, Talat Aziz, Anu Kapoor, Uttam Singh, Khayyam and Anup Jalota.
"We hope to get Jagjit Singh, Jaspinder Narula and Sonu Kakkar later to join us", says Singh.
The website plans to come up with a production house to provide a platform not only to the winner of the contest but to the entire rich talent found during the process.
"We also plan to venture into hindi film and television industry," adds Singh. The winner of the contest will also be entitled to a cash amount of Rs five lakhs.