Global beverages player PepsiCo on Monday announced the revamping of its premium cola brand Diet Pepsi and introduced the 'slim can' version of the product as part of its effort to expand in the health drink segment.
The company has also entered into a partnership with Delhi-based non-profit organisation CONSERVE to create an environmental awareness campaign, PepsiCo India said in a statement.
"The new Diet Pepsi Slim Can is a on-the-go beverage option for consumers who value fitness and yet want to enjoy the thrill of cola. The launch of the Slim Can further enhances the brand's youthful image and offers its consumers a sleek and compact beverage option," PepsiCo India Executive Vice-President (Colas) Sandeep Singh Arora said.
He said the new version has been introduced as part of PepsiCo's effort to reach out to more consumers.
The company conducted a mass workout session with its brand ambassador and Bollywood star John Abraham in Delhi as part of the new launch.
The new 250 ml Slim Can is available at a price of Rs 15, and comes close on the heels of the company's launch of the non-carbonated fruit drink 'Nimbooz'.
PepsiCo would also be undertaking an environmental awareness programme with CONSERVE in Delhi and Mumbai.
Special garbage bins for recycling will be placed at youth congregation points in Delhi and Mumbai, it said.
"Volunteers from Diet Pepsi and CONSERVE team will inform and create awareness about this cause amongst youngsters about environment, hazards caused by plastic to the habitat and ways to improve surroundings through recycling," the company added.