Post offices across India will soon bear a new logo — a vibrant red envelope with a yellow flourish for wings.
The new logo was launched by India Post on Tuesday as an attempt to acquire a new corporate identity.
“This marks a new beginning in the journey of India Post. We want to reposition India Post with the focus on customers as well as businesses,” Union Minister of Communications and Information Technology, Thiru A. Raja. said after unveiling the new logo at a glittering — very un-sarkari — function.
Raja also spoke about ‘Project Arrow’ wherein 52 new-look post offices are being set up complete with new logo, uniformed men at the counters and an array of facilities including ePost, ePayment etc.
He said the government looks forward to acquiring more aircraft after the success of its maiden attempt in northeast India for parcel delivery.
Minister of State for Communications and Information Technology, Jyotiraditya Scindia, said, “This is an attempt to acquire a new corporate identity; it is a synthesis between service tradition and modernity.”
Management consultants Mckinsey & Company were roped in by the department — which has 1,55,000 post offices across the country — to create a new image while advertisement major Ogilvy and Mather (O&M) designed the new logo.
O&M’s Piyush Pande said they decided to continue with red as a predominant colour in the new logo as it symbolises new energy.
“Yellow is a basic colour of emotion while wings remind of speed, competence and modernisation,” Pande said.