While others call it a gimmick, Ishan Institute of Management and Technology in Greater Noida claim they are preparing students for high-pressure corporate life.
As part of a marathon session titled ‘I am Possible’, 45 students of this management institute completed an 84-hour teaching programme on Monday. The continuous classes started at 6 a.m. on September 5 and continued till 6 p.m. on September 8.
Students only took breaks for their meals thrice a day and bathing once a day. They were allowed tea or coffee breaks for a few minutes.
“The competition is so tough that even 100 per cent is not enough and students require additional skills to cope with competitive industry conditions,” said Dr D.K. Garg, chairman of the management institute.
“Certain skills have to be taught to students, such as endurance and increased stamina,” Garg said.
He added students were upbeat about the experiment and wanted to continue for 100 hours. Students admitted that initially they were apprehensive about the success of such a venture.
However, after completing the daunting task, they said they felt it had raised their mental and physical stamina.
“We thought sleep after eight hours of study was essential but ‘I am possible’ programme has given us positive attitude. We are feeling stress free even after 84 hours,” Eshan Mehta, a second year student of the institute told HT.
The management institute also had a doctor on call throughout the study period but none of the students felt the need of any medical attention, they said.
“The first night I felt sleepy but on the second and third nights I felt no
difference at all. When I fell on my bed after 84 hours of study, my eyes closed
automatically but there was no sleep. The body wanted rest but the mind was wide awake,” claimed Manvika
Choudhary, a first year postgraduate diploma student.
Meanwhile, experts dismissed the experiment as a publicity stunt. “This is nothing but a marketing gimmick. Worldwide research says that a student’s attention span does not go beyond 70 minutes,” said Nilanjan Chattopadhyay, Associate Professor at SP Jain Institute of Management and Research, Mumbai.
“Teaching them continuously for 84 hours would be fruitless,” the associate professor added.
Prof A.S. Narag, Faculty of Management Studies, Delhi University, said he has never heard of any such management exercise. “I don’t know any B-school in the world that has conducted such an experiment.” Narag said.
“Studying continuously without sleep will only tire the mind, not help students in any way. A one-day workshop should suffice,” he added.