If you have hoardings on your rooftop, better remove them yourself. If you don't, the Municipal Corporation of Delhi (MCD) will do it for it -- and charge a hefty amount for it.
The civic agency is planning to hike the charges for removing illegal hoardings/advertisements to deter people and agencies from putting them up.
"Earlier we used to charge Rs 2,000 for hoardings of 200 square feet and Rs 4,000 above that. These charges were increased to Rs 5,000 and Rs 8,000 respectively in 2003 but even that proved ineffective. So we have planned to increase the rate to such an extent that people will not put up such illegal hoardings," said an official.
The civic agency does not need to serve a notice before removing such illegal hoardings. The money for removing the hoardings will be collected from the advertiser or exhibitor or a client Rs 15,000 for 200 square feet and Rs 25,000 above that.
The MCD is planning to penalize companies whose illegal advertisements are displayed. "Under the Delhi Municipal Act, one can't display any advertisement without the permission of the MCD Commissioner. The company whose advertisement is being displayed is to be blamed and we will initiate action against them too," he said.
To make sure those wishing to put up advertisements or hoardings are aware of designated areas, the MCD will appoint an auditor to place the names of all such spaces on its website.
"Many a time, when we try to initiate action against those putting up these illegal hoardings they give us a vain excuse that they were not aware of the legal spaces where hoardings can be placed. So we have decided to put up all the names on our website. This will be done within two months," added the official.