Video clips on road safety on YouTube and groups on safe driving on Facebook.
International Road Federation (IRF), a non-government organisation promoting and advocating safe roads globally, is going to join social networking sites to promote safe driving and traffic disciplines.
To start with, the Geneva-based IRF would put four video clips on YouTube that they have developed on accidents and other aspects of road safety.
“It will cater to growing number of people whose first choice to find information is to go online,” said KK Kapila, chairman, IRF (India chapter).
The federation, along with the Ministry of Road, Transport and Highways, recently launched a national campaign to reduce road fatalities by 50 per cent by end of year 2012.
The recent world health organisation's global status report on road safety has put India on top of the global list of deaths in road accidents with 1,25,000 fatalities and 2.2 million serious injuries each year.
According to Kapila, social networking sites would be used for community consultations.
“Road safety is a community effort and requires all road users in the country to share the responsibility. We want to know what people think about how to best tackle the accident toll in future,” Kapila said.
To generate mass awareness about road safety, the IRF would use modern web-based social networking tools like Facebook, blogs, Twitter and YouTube to spread knowledge on road safety.
They also plan to use traditional media tools including advertising, billboards, posters, and skits at highway eateries, bus stops and railway stations.
Apart from joining social networking sites, the IRF has also planned to go back to the community through resident welfare associations, educational institutions, market associations, automobile manufacturers, NGOs and road construction companies to get them to participate to achieve the target.
The international group also plans to educate and train drivers in the country through vehicle simulators and establish driver training schools, involve celebrities for spreading road safety messages.