Catch them young seems to be the mantra of Confederation of Indian Industry (CII) which is now distributing CDs in schools to teach students some easy tips on how to save water.
The CII-Godrej Green Business Centre, which conceptualised the programme, expects to train more than four lakh children annually in water conservation methods.
Titled 'Presentation for School Children on Water Awareness and Conservation', the CD is prepared by a Hyderabad-based environmental institute.
"We are going to distribute an educational kit in the form of CD which has been prepared by water experts, psychologists and school teachers," S Raghupathy, Senior Director of CII-Godrej Green Business Centre, said.
The content was prepared by the experts who visited 50 schools in Hyderabad for feedback from children, teachers and parents, Raghupathy said.
"Around 1,000 industries will be involved in creating awareness about water conservation and with the help of this kit we are expecting to train more than four lakh children in one year," Raghupathy said.
The kit, which also includes display stickers and labels, will encourage the children about water conservation and explain them about various aspects of water management through play-way method.