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Slow start for sales, cheaper tickets go first

delhi Updated: Aug 06, 2010 00:34 IST
Avishek G Dastidar
Avishek G Dastidar
Hindustan Times
Highlight Story

If you haven’t booked a ticket for the Opening and Closing ceremonies of the Commonwealth Games, chances are you have just missed the bus, because now the only tickets left unsold are the ones for Rs 5,000- 50,000.

The affordable tickets, worth Rs 1,000, are all sold out.

But that may not mean that tickets flew off the proverbial shelves. So far the organisers have been able to sell around 55,0000 tickets — with less than 60 days to go. The target is a whopping 17 lakhs.

The star-studded Opening ceremony — featuring star music composer AR Rahman among others — originally had 45,000 tickets for sale.

Of that, sources said, around 40 per cent — some 20,000 tickets — belong to the Rs 1,000 category. The remaining is divided between the higher price brackets and the VVIP reserved seats.

One reason behind the relative inactivity in sales, said sources, is that for many venues the organisers do not have a clear picture about how many tickets can be accommodated in which price band.

Thanks to the domino effect of delay in completion of stadiums and subsequent delay in overlay work, the finer details of seating haven’t been finalized.

Hit by a lull, the organisers have now pinned their hopes on corporate bulk bookings. They are also in the process of tying up with a cola giant for sales.

“In India it takes time for these things to pick up. We are sure the picture will be brighter by September,” said a senior official of the OC.