Delhi schools are unhappy with Trai’s regulation restricting the number of SMSes to 100 per day for all subscribers.
Until now, schools in the city used SMSes to intimate parents about any changes in schedule or other urgent announcements.
But the ban will now make that impossible, thus creating problems for both schools and parents. As per the guidelines, one can send only 100 SMS per day unless a body is registered as a telemarketer.
“We have been using SMS effectively as a mode of communication between parents and school authorities. It cuts out the middle men and creates a relationship of trust. Other than this, we are all trying to move towards a paperless administration. This guideline will hamper our plans. I will have to look into the details tomorrow and find a way out,” said Ameeta M Wattal, principal, Springdales School, Pusa Road.
While many schools are not registered as telemarketers those that are will also face problems. As per the guidelines, consumers who are registered with the Do-Not-Disturb (DND) facility of service providers will not receive messages from telemarketers. So even if their child’s school is registered, messages will not reach those parents who are on the DND list.
Conversely, those parents who do not register themselves with DND will get messages from registered schools along with a slew of messages from unwanted marketers.
“This is a Catch 22 situation. The SMSes from the school were a boon as they kept us informed about any sudden development. Now if we decided to de-register the DND service, our phone’s inbox will be inundated with advertisements,” said Avinash Trivedi, whose daughter is a Class 3 student at Mother’s International School.
“Trai should realise the importance of SMSes sent by schools before they put a blanket ban. There needs to be a rethink of strategy,” said Manoj Tewari, whose son studies in Class 5 at DPS, Mathura Road.