Last Friday, millions of viewers across India picked the royal wedding over the IPL Royals (Rajasthan and Bangalore).
According to television viewership data released by aMAP (Audience Measurement and Analytics Limited) on Sunday, the nation preferred watching Prince William kiss his bride Kate Middleton on the Buckingham Palace balcony over the two big games —Rajasthan Royals versus Mumbai Indians (4pm) and Royal Challengers Bangalore versus Pune Warriors (8pm).
While there was a 15% increase in the viewership of English news channels showing the wedding live, the viewership of Set Max, the official broadcaster of the IPL matches, fell by about 10% on Friday evening, considered to be a peak period for the matches.
Around five million people watched the wedding in India, the majority being women.
“There was a 25% increase in women's viewership of the English news channels airing the wedding live,” said Jiniti Shah, vice president of aMAP.
“Viewership among housewives increased as they were glued to the watch every detail of the wedding ceremony, the designer clothing and the grand affair,” Shah said. More than 24 million people in Great Britain and 2 billion people worldwide made the wedding the most-watched programme in television history. The IPL games on Friday were the biggest losers. The TV rating for Set Max fell below three, a first this season. TV analysts also blame the close proximity between the league and the World Cup for the dip in viewership. They expect the numbers to go up in the second phase of the tournament.