Wearing customised rings, pendants and bangles studded with semi-precious stones for fortune is passé. Its time to flatter your feet - and your luck - with astrological and zodiac shoes.
It might sound crazy but that's exactly what Swati Mehrotra, a customised shoe designer here, along with her team of seven astrologers are providing. Mehrotra, who designs shoes under label SWATI MODO, launched her new range of astrological and zodiac shoes under her sub-brand "Serendipity" here last week.
"The combination of astrology and shoes has been an untouched concept till now. I am providing two ranges of shoes - a zodiac one and the other is the astrological range," Mehrotra told IANS.
"My zodiac shoes comprise my retail collection. These are based on the 12 sun signs and are developed on the basis of chromopathy - that is healing with colour. For example, green for Virgo, red for Scorpio, gold for Leo etc.
"This collection includes 24 pairs of shoes - 12 each for men and women according to their specific sun sign. But I don't plan to change the design of this collection anytime soon. So whatever the design is right now, it will stay with this range for sometime at least."
Mehrotra's zodiac range is priced at Rs.8,000 and onwards and has been based on two important elements - colour and wood. She has done up these shoes in synthetic instead of leather as the latter is considered inauspicious for the concept.
Mehrotra, who has also made shoes for well-known designer JJ Valaya, will be working on this unique concept with seven astrologers who were doing a research project regarding the same since two years.
"Whatever things have been done for people in terms of using astrology has been done above the waist till now. But people did not realise that their feet are the base and so even that area needs to be taken care of," Sumit Kumar Hinduja, one of Mehrotra's consultants, elucidated.
The designer's other range - astrological - will be made to order and will be customised according to the astrological background of the person in question.
"Every horoscope gives a lucky number, auspicious colour and auspicious wood to carry. Using this concept in mind, the shoes would be manufactured and made in the 'shubh muhurat' (auspicious time) as per the astrological parameter under our strict supervision.
"They can be based on the sun sign, moon sign, ascendant days (detailed study) and on the basis of a specific period that the 'jaatak' (person in question) is in astrologically," Hinduja said.
The materials used in this category of Mehrotra's sub-brand will include auspicious colour fabrics, favourable colour thread, wood, metal and stones as per an individual's requirements indicated by his or her stars.
The astrological range of shoes are however, steeply priced at Rs 20,000 onwards.
The panel of astrologers, however, feels it is a very meagre amount for such a unique product like these. "Our consultation fee alone is this much. She has quoted a very wrong figure," said one of the astrologers.
Apart from this new service, Mehrotra sells her customised range of shoes, starting at Rs 3,500 under her sub-brand Seren. Besides this, she also runs a shoe laundry, redesigns people's shoes and also makes shoes for pets.