If the Asian Games in 1982 spanned colour-TV revolution in the country, the Commonwealth Games in 2010 could well be credited for boosting live streaming of content on Third Generation mobile technology.
On Thursday, people will be able to watch the spectacular Closing Ceremony right on their mobile phones, live, for free.
Encouraged by the response to the Opening Ceremony, the Games organisers have tied up with Smile of India Knowledge Services, a digital-infotainment company.
The ceremony, with its pyro-techniques, laser shows, music from various genres, and acrobatics of martial artistes, will all be captured in the tiny LCD screen of the new-age smart phone.
"The Opening Ceremony happened on a Sunday, so people across the country watched on TV. But Thursday is a weekday, so we are hoping many people will be on road or outside the reach of the television broadcast. These people will use the service," said Vinish Kathuria, director of the company.
The Mobile Video Streaming is expected to work on diverse handsets and can be accessed from m.zoomi.in (on mobile's browser) and requires a GPRS connection. Data access charges will apply, although the service itself is free.
"This service is for the development of the country's mobile ecological system, now that 3G mobile technology is taking off in India," he said.
"It will showcase the potential of this medium."
The company has also been providing mobile content-images, news, videos-on the Games for the past one month. During this period they have had 10 million page hits.
Apart from various Indian states, the subscribers have been from around 35 Commonwealth countries including Australia, England, New Zealand.
For the Opening Ceremony, the organisers hope that the streaming would be free of glitches.
"There is a huge crowd that out there that accesses mobile content constantly while on the move. This crowd will be come into the broadcast folds and maximize the viewership loss considered normal in TV," said a senior OC official.