The television industry is booming — markets, profits and viewership are all rising. Like many fields, the entertainment and media sector too has benefitted from the country’s overall economic growth.
The sector is expected to grow to Rs 1 trillion in revenue by 2011, from Rs 437 billion now — according to a 2007 report by PricewaterhouseCoopers.
Television will continue to contribute the largest share of revenue to this sector, as it has for the past three years. Revenue from this segment is expected to more than double to Rs 519 billion by 2011 from the current Rs 191 billion.
“India is on its way to a stage where it can compete on a global platform,” says Zarina Mehta, CEO, Bindaas, one of UTV’s youth channels. “The programmes — the quality and content — are far superior than they were a few years ago.”