Suppose you have a website how do you find out if a particular graphic or an image is making the desired impact? asks Puneet Mehrotra.
The European IT outfits are gearing themselves up to go after a respectable slice of the offshoring pie, writes Deepak Mankar.
Call it a boom or a reverse shift, India today is the 2nd largest investor in London, writes Puneet Mehrotra.
If all go according to the plan, Dell might end up with about 20,000 Indian staffers by 2009, writes Deepak Mankar.
The great Indian market with its gigantic size is a marketers dream come true, writes Puneet Mehrotra.
In our hurry to move ahead, we always expect the new to finish off the old, writes Deepak Mankar.
To be honest I am a big Google fan. But a master stroke is a master stroke and it has to be appreciated, writes Puneet Mehrotra.
The blogosphere is full of skirmishes - somewhat akin to 'flaming' of yore, writes Deepak Mankar.
Google in its bid for online dominance launched a calendar service late last week, writes Puneet Mehrotra.
Kaavya Viswanathan's controversial 'How Opal Mehta Got Kissed, Got Wild, and Got a Life' was a packaged novel, writes Deepak Mankar.
On this day with my head hanging in shame I have just four words to say "Shame on you Google", writes Puneet Mehrotra.
Blog writing, it seems, isn't the way to go, if money is on your mind, writes Deepak Mankar.
Once upon a time, a journalist worth his salt wrote for "fickle readers and nitpicking editors", writes Deepak Mankar.
Imagine a world where you have all the information of the Internet without even connecting to the net, writes Puneet Mehrotra.
After product placement in movies and video games, science may soon put ads in our dreams, writes Deepak Mankar.