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A fine blend of play and management

The sports events of today involve diverse aspects pertaining to business, technology and logistics that require to be micromanaged

education Updated: May 22, 2012 19:28 IST

Aneek Biswas is currently pursing a degree in sport development and management from Cardiff Metropolitan University previously known as UWIC. He enrolled for the course in September last year and will graduate this year after he completes his research report. He chose UK over Australia because the former offered him opportunities to get involved with Olympics and Commonwealth games.

Prior to taking up this course, Biswas worked with a sport management firm (IOS Pvt Ltd) in Delhi for four years and “this course seemed to be the next step to gain technical knowledge in development aspect of sport,” points out Biswas who graduated in Economics from Delhi University in 2007.

He is currently pursuing an internship from Sport Cardiff (branch of Cardiff City Council) and working on volunteer recruitment and management for Olympic and Paralympic Games to be held in the city and is involved in team attache roles with athletes from various countries such as Australia, Trinidad & Tobago and South Africa to name a few.

Sports management, as the name suggests, suits students who are inclined towards sports but who may have not been involved in active sports in school or college.

However, they may wish to be within the area of sports. “Sports management is a perfect course and career for such people as it allows them to be within the area of their passion and also make a good living out of it. A number of institutions offer these programmes and many Indian students are now opting to go for these programmes,” points out Naveen Chopra, chairman, The Chopras, an education consultancy firm.

There are a number of universities around the world that offer courses in sports management. Australia’s Deakin University offers a master of business (sport management) programme for current and future sport leaders. “It is the key to opportunities for sport managers either wanting to transition into the sports business, or progress from employment in the sport business to senior executive roles. Many of our graduates work in global sport organisations, as well as high profile sport organisations in Australia,” says Prof David Shilbury, chair, sports management programme, School of Management and Marketing, Deakin University.

University of Liverpool, UK, offers a 12-month course called Football Industries MBA. This is a degree devoted to educating students on the business and marketing of football. So, if you want to work in football, with clubs, governing bodies or related marketing, media and sponsorship companies, this is the MBA programme for you. The programme utilises experts from the industry to engage with students and to offer placements.

Coventry University offers a one-year international sports management MBA. Other British universities that offer these courses include Loughborough University-School of Business and Economics (International Sports Management MBA), Leeds Metropolitan University - Sport and Education ( Sport Business), Glasgow Caledonian University - Caledonian Business School (International Sports Business).

The Real Madrid International Professional School at the Universidad Europea de Madrid also offers an MBA in sports management.