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A rocking affair

education Updated: May 23, 2012 12:45 IST

Hindustan Times
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The lowdown
Who does not like parties? All of us do! While being invited to one is a regular affair, not many of us are involved in organising one. Welcome to the other side of the party business, which is all about planning a party. Party planners are people who make an occasion special.

They help a person celebrate their happiness exactly the way they want to. It might be a wedding, birthday, anniversary, graduation or any occasion. A party planner’s work involves conceptualising, planning, sourcing, taking approvals, making creatives, getting execution done, etc. Also, with people ready to experiment with their parties, all-night dance parties are passe! What’s making waves these days are slumber parties, pool parties and toga parties. The fact that you get to make money and party on the job is the USP of making a career in this field. With many people entering the industry, the services are getting better and highly professional. With the industry growing, one can expect good career progression in this field. Planners are now getting more and more innovative, with many choosing to specialise in just one category such as weddings, or birthdays or baby showers etc

Clockwork
Unlike other defined 9 to 5 jobs this work has no timings! Deadlines can be as short as 24 hours. Each assignment is different and requires different skill sets, timings and involvement

The payoff
Pay scales really depend on the scope of work. However, a basic party can be planned at a nominal starting cost of Rs. 10,000 to Rs. 15,000. There is no upper limit to spending!

Skills/TRAITS
* Having a creative bent of mind is a definite plus in this business as it requires one to come up with new ideas every time. Also, one needs to keep up with the latest trends, styles, colours etc in the market
* This job requires a lot of patience as there is a lot of interaction with clients. Things might not work out at the last moment. You need to be patient with the client and also assure them that everything will go well
* Usually you will have to bother about details such as lights, stage, sound, decoration, tenting, activities/entertainment, etc even for a small event. Hence, a planner needs to have all kinds of support systems in place
* Your communication skills should be up to the mark

Getting there
Although few options are available, the best bet would be to do diploma courses in event management. Also, this is a profession best learnt when you get into the field. Hence, start with any work opportunity, such as internships or training with event managers and party planners

Institutes and URLs
* National Institute of Event Management, multiple cities
http://www.niemindia.com/contact.htm

Pros and cons
* Being a creative field there is a lot of fun involved
* Each project is new and requires one to come up with new ideas
* Also, being a growth industry there is a lot of money to be made in the business
* Instability of work hours can be a daunting thought for a few

In a booming economy like India, where lifestyle spending is doubling year on year, party planning is definitely a growing industry Shivani Chandok, founder, Party Hunterz, based in Delhi