Ad filmmaking needs sensibility, good communication skills

  • HT Education Correspondent, Hindustan Times, New Delhi
  • Updated: Jan 17, 2015 08:54 IST

In the last 10 to 15 years, India’s advertising industry has not only witnessed a boom, it has also achieved recognition at international events such as Cannes Lions, New York Adfest etc. This has opened new horizons for those who wish to pursue a career in advertising.

Ad filmmaking requires knowledge, sensibility and good communication skills. After all, it is not easy to hold the attention of the audience, make a brand popular and finally increase sales. The technique of ad filmmaking can vary depending on the nature of the story. However, five basic phases include — developing an idea, pre-production, storyboarding, scheduling and casting. Production involves gathering sound and images; while post-production is all about editing, composing music, effects, animation and distribution.

Ad filmmaking on television is an exciting and competitive proposition as it involves making films for products as well as social awareness campaigns.

Reel affair
Filmmaking is a team ­effort. A good film is the product of the hard work put in by the crew and other members involved with creative supervision. It includes making feature films, documentaries, promotional films, TV commercials, etc

Rs. I take home
Rs. 15,000- Rs. 25,000 per day or per film, depending on one’s experience and the kind of film you are making. It also depends on the medium for which you are making the film

I love my job becouse...
You get to experiment and learn something new every day

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