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At your service

education Updated: Jan 31, 2012 18:28 IST

Hindustan Times
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The lowdown
A client-servicing manager is the face of an advertising agency. His responsibilities include understanding the client’s needs and expectations in terms of brand positioning and communication. His key responsibilities are managing internal workflow and developing strong partnerships with clients. Other responsibilities include liaising with the clients on all aspects of marketing communications; briefing agency departments; presenting proposals to clients; managing advertising spend budget; keeping clients up-to-date on their own and competitive activity; occasionally negotiating with media on clients’ behalf; approaching prospective clients whose accounts are under review; liaising with foreign agencies on international accounts and occasional copywriting

Clockwork
8.30am: Get up to phone calls from clients, my boss, juniors
10am: Hold meetings with the team, brainstorm, do competitor analysis, brief client
11am: Meet up with the client
4pm: Return to office, put down the brief on paper, sit with the team and discuss the assignment
9pm: Call it a day

The payoff
Management trainee: Rs 5,000 to Rs 10,000 a month. An MBA can get Rs 30,000 to Rs 40,000 a month, depending on the size of the advertising agency. An account director may get between Rs 7 lakh to Rs 9 lakh per annum. A management supervisor may get Rs 12 lakh per annum. A client servicing director may get upwards of Rs 11 lakh to Rs 17 lakh per annum

Skills/TRAITS
* Ability to work hard and work under pressure
* Good communication skills and team spirit
* Good business sense

Getting there
After graduation opt for a diploma or a degree in advertising, mass communication or marketing. Alternatively, one can do an MBA before entering the advertising world

Institutes and URLs
* Xavier Institute of Communication
http://www.xaviercomm.org/home/default.htm
* Jamnalal Bajaj Institute of Management Studies (JBIMS) http://www.jbims.edu/
* Symbiosis Institute of Business Management, Pune http://www.sibm.edu/
* Indian Institute of Mass Communication, New Delhi and three regional centres http://www.iimc.nic.in/training.html

Pros and Cons
* Great challenges that go-getters will love
* One has to travel a lot
* High stress levels
* Late nights

With national and international clients, Indian advertising industry has every reason to celebrate. Positive attitude and desire to take on challenges can take you places Punit Sinha, client servicing manager, JWT Delhi