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Breaking away from a ‘vanilla’ MBA

education Updated: Jul 28, 2010 09:55 IST

Hindustan Times
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Dr (Prof) Ravi Shanker, Director of Jaypee Business School, JIIT (Deemed University), Noida, who has experience of more than three decades of working in premier institutions like MDI, IIMC, IIFT, talks about the programmes the institute offers.

Please tell us something about the MBA programmes offered by the Jaypee Business School?
The MBA programme offered by the Jaypee Business School, a constituent of Jaypee Institute of Information Technology (Deemed University), is a six trimester general management programme, offering a total of 40 courses, each course of 30 hours duration with 10 hours of tutorials for each of the compulsory

The programme provides a comprehensive coverage on all the important areas and disciplines in management like human psychology, communication skills, economics and business environment, statistics and quantitative methods, ICT and its applications in management, OB and HR, marketing, accounting and finance, operations and supply chain management, etc. In addition a student can choose 12 electives out of a large number of courses, but such courses are available only in a group. This is basically done with the objective to provide in-depth understanding of the subject. In each functional area of management and in sectoral areas, such groups of courses have been developed.

If it is possible to reduce the compulsory courses from 28 to 24, the number of electives can be increased from 12 to 16, making it possible for students to choose electives with greater synergy.

For example, a student is offered four courses on the 4Ps of marketing at level 1 of marketing electives.

These courses are: product and brand management, advertising and promotional management, distribution management and pricing management. At the Level-2 of marketing, electives students are offered are on the application of marketing in different product/market areas like: rural marketing, industrial marketing, services marketing etc.

At Level-3 courses are offered in specific sectors like marketing research, advertising/PR, retail, etc.

Could you let us know something about the electives?
Similarly, electives are be offered in three elective sets of four courses each in financial management, international finance and financial services, or international business.

The advantage here is that there is a synergy is the courses, which is missing in the ‘A la-Carte’ of electives.

For example, eight courses in international finance and international business give a much deeper exposure on the IB discipline to a student. These modules were
developed in consultation with industry experts and similar modules can be developed in healthcare management, infrastructure management and many other areas which are emerging as major growth sectors for the Indian economy.

At JBS we experimented with such an approach and we found that our placement curve went up and the also the recruiters’ satisfaction. Companies like Gerson Lehrman Group, Jakob and Partners India Private Limited, Havells India Ltd, WNS Global, Accenture, NM Tronics India Pvt. Ltd, PFIZER Ltd, Bharti, YES Bank, IMRB, besides the JAYPEE Group have hired the students this year and they all are doing quite well.