Building you as a brand

  • Apoorva Choudhary, Hindustan Times, New Delhi
  • Updated: Jul 16, 2014 12:36 IST

Image consultancy is more of a corporatised version of public relations. As an image consultant, you need to plan a focused image makeover for your client and slowly progress towards it by achieving defined milestones over a period of time. Relationship management with the client, media, industry bodies, NGOs, celebrities and political parties are part and ­parcel of the job.

Saurabh Uboweja, chief ­executive officer, Brands of Desire says, “The best part about this job is branding ­people, you are converting people into a brand. Image consulting involves learning about your client and a detailed ­inventory of their image. It brings ­together ­multiple facets of fashion ­designing, styling, beauty, grooming, weight management, etiquettes and body language.”

Rising demand

One needs to be in sync with the changing market dynamics in the field of communications

Rs. I take home
Rs. 20,000 per month

I love my job because...
It’s a rising profession. Due to social media, it has gained popularity over the times

Expert gyan
Focusing on marketing skills is not enough for this job. One needs to ­understand the person as well

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