Ranbir Kapoor and Priyanka Chopra-starrer Barfi’s official entry to the Oscars meant great news for three students from Mudra Institute of Communications, Ahmedabad (MICA) who played a key role in the film’s success. Phalguni Aneja, Pratap Kaul and Sangeet Paryani were thrilled after winning an all-India contest organised by UTV Motion Pictures, the production house of the film, to design its marketing campaign. The team created the catch phrase, “Don’t worry, be Barfi” for the movie and were acknowledged by formal credit in the film for the contribution.
MICA has grown from having less than 50 postgraduate students to over 350 now.
USP: “MICA’s curriculum emphasises on topics that have financial, human and environmental implications,” says Nagesh Rao, president and director, MICA.
Programmes: Postgraduate diploma in management (communications); postgraduate certificate programme in crafting creative communications, fellow programme in management - communications; post graduate certificate programme in advertising management and public relations - online; post graduate certificate programme in research and data analytics - online
Faculty: Currently, there are 20 full-time and five adjunct faculty members.
Infrastructure: Facilities include a community centre, a fully-equipped gym, and a Knowledge Exchange and Information Centre (KEIC).
Clubs and societies: MICANVAS is the institute’s annual brand management festival where the best minds across the country meet for three days
MICA was established in 1991. It is the first residential institute in the country dedicated to meeting the integrated marketing communication needs of the industry, government and community
“We wish to see more specialisations come up in the future, in line with the changing face of the industry,” say students