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Creative touch

education Updated: May 02, 2012 15:21 IST
Hindustan Times
Accessory design

The lowdown
Accessory design includes several streams such as product design, fashion design, jewellery design etc. Designing corporate spaces, kitchenware and furniture also qualify as accessory design. Creativity plays a very important role where design is concerned. Price, affordability and manufacturability are hygiene factors. If your design is not unique, it’s not going to be looked at and therefore not noticed and hence not bought. A designer must be sensible to detail and have good presentation and conceptualisation skills as design is an expression of what one thinks, feels and experiences. He must be observant and have an open mind. He needs to respect people he designs for and understand the customers well and their needs. Last but not least, the profession does not have any boundaries like other professions and if you’re a kind of person who is ready to learn and relearn with every new project, there is no better profession than this. Since there are hundreds of brands fighting for shelf space, an accessory designer has to keep evolving. The need for accessory designers is only going to grow because the size of India’s retail sector is already estimated at around US$450 billion

8am: Exercise
9.30am: Start the day in office
10am: Meet with the client; understand his or her product requirements
12.30pm: Lunch
1.30pm: Restart session by researching on the specifications outlined by the client
4pm: Break
5.30pm: Add individual flavour and complete the assigned work
6.30pm: Leave for home

After a few years in the field, working hours become quite flexible which means that a day for a designer may end early or hours could be extended

The payoff
A fresh graduate joining the industry can expect to earn anywhere between Rs. 15,000 a month to Rs. 40,000 a month. The pay increases as you gain experience. Your pay depends on the company you work for and the acceptability of your design

* Sincerity
* Great communication skills
* Ability to inspire awe
* Amazing amount of patience, empathy and maturity
* Ability to connect with people and understanding their requirements
* Should have great design skills and the flexibility to adapt to the global scenario
* Should be able to conceptualise innovative product designs

Getting there
After Class 12, opt for a professional course in designing to understand the nuances of the course, and get better insight into the industry

Institutes and URLs
* National Institute of Fashion Technology, New Delhi
* National Institute of Design, Ahmedabad
* College of Art, New Delhi
* Pearl Academy of Fashion, multiple locations

Pros and cons
* Immense creative satisfaction
* Scope for growth
* The job could be demanding at times
* Long working hours

Depending on the stream chosen by an accessory designer, the job could include designing for offices, homes and setting a style statement Cora Gotemann, HoD, fashion design, Pearl Academy of Fashion