Don’t let the glamour get you
Ritu Kumar feels that the fashion industry has grown tremendously in the last 10 years but more in visibility than actual turnover. The designer gives advice to young fashion aspirants in a conversation with Pranab Ghosh.education Updated: May 28, 2009 16:27 IST
Amity Institute of Fashion Technology;
Email : email@example.com Website : www.amity.edu/admission
National Institute Of Fashion Design, NIFD.Head Office: Address : SCO 32-33-34-35, Sector - 8C, Madhya Marg, Chandigarh. Phone : 0172-2784980-81 Fax: 0172-2547095
Your evaluation of the Indian fashion industry?
The fashion industry has grown tremendously in the last 10 years but more in visibility than actual turnover. The potential is very high, however, for it to grow in the next decade.
What is the employment potential of young graduates?
The employment potential of the graduates is high, especially if you want to work in the industry, because there are lot of avenues opening up.
What are the areas of study?
Other than fashion design, apparel construction, merchandising and journalism are also possibilities you can consider.
What is the one thing that a young aspirant should keep in mind?
Candidates should not make the mistake of expecting to start their own label. It is very hard work and sometimes almost 6 to 10 years of internship is required.
As the queen of fashion design, what would be your advice to young aspirants?
Do not expect the glamorous part of what you see in the magazines — Basic design work requires long hours and is very difficult.