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education Updated: Sep 24, 2013 16:36 IST


The lowdown

‘Green’ entrepreneurs are people who pursue business goals keeping in mind the sustainable development of society. They are actually change agents, who are showing the path to ­others as to how sustainability can be kept in mind even when ­prioritising profit maximisation. In today’s age, just meeting environmental standards is not enough! Entrepreneurs need to look at how environmentally conscious their organisation is due to various reasons such as customer perception, curtailing cost, revenues etc. In the last few years, awareness of environmental and societal concerns has grown so rapidly, that green businesses are becoming more and more mainstream. Consumer preferences are changing. They want products and services which they perceive as being eco-friendly. Some years ago one might have said that these opportunities exist only in developed countries, but today, the developing countries have leapfrogged into a time when green businesses are growing rapidly in scope

7am: Wake up, exercise and check mails. Work on presentation for ­client interested in a joint venture
10am: Reach office, check ­appointments for the day, fine-tune presentation
2am: Break for lunch
3pm: Meet client for presentation, hold discussions
6.30pm: Take client to solar cell manufacturing unit for product ­presentation
10pm: Dinner with client

The ­payoff
Green is in and these entrepreneurs are smart to know that such ­technology will be in great demand in the future. The national action plan on climate change enumerates eight missions in which the ­government would encourage green entrepreneurship. The solar mission offers opportunities for technology development and ­innovations in this important field. There is a focus on ­energy-­efficient technologies, in which government incentives and sops will be ­available to encourage green ideas

n Excellent entrepreneurial and managerial skills
n Good communication skills are essential to tell others about your great idea
n Ability to keep the big picture in mind and work for sustainability and the earth’s future

Getting there
The Centre for Environment Education and the Teri University offer programmes related to the environment, and to sustainable development. B-schools are also looking towards greening their ­curricula. Teri University’s MBA in business sustainability attempts to incorporate sustainability issues into each course and specialisation

Institutes and URLs
* Teri University, New Delhi;
* Centre for Environment Education, New Delhi;
* Indian Institutes of Management;,,,
* University of Hyderabad, School of Management Studies;
* International Management Institute, New Delhi;
* Mudra Institute of Communications, Ahmedabad;
* Faculty of Management Studies, Delhi University;

Pros and cons
* Great satisfaction in running a business that has adopted ­environment-friendly practices
* Complying with strict regulations can be tough

The present era is full of opportunities. Those who are able to tap these with passion and an interest to develop new products should enter this sector. But marketing remains a challenge ----- PK Joshi, head, department of ­natural resources, TERI - The Energy and Resources Institute, New Delhi

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