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Expanding canvas for professional event managers

India’s growing event management market requires more professionals to plan personal and corporate events

education Updated: May 24, 2012 16:01 IST
Rahat Bano

What is the scale of the industry?

Event management is fast becoming an organised sector with a growth rate of 25% per annum. It is expected to surpass the Rs. 23-billion mark by the end of 2012.




Typically, how many people do event management firms employ?
A large event management company employs around a hundred people, while a medium-sized firm usually has 30 to 50 people. Employees are spread across production/operation, client servicing and business development and the creative team.

What are the exciting and challenging aspects of the job?
The job allows freedom of expression. However, the event manager has to tackle fresh briefs and manage new client expectations everyday.

Why would you recommend event management as a career choice?
The field allows you to explore new places while giving you opportunities to learn and grow.

How does the starting salary vary for differently qualified people?
Although, applicants with event management diplomas or an MBA degree are preferred over fresh graduates, the starting remuneration for both is Rs. 15,000 a month.

What are the qualities and qualifications that an aspiring event manager should possess?
Apart from a formal degree, creativity and knowledge of markets is a must.

Name some good training institutes?
EMDI, Mumbai and National Institute of Event Management in Mumbai and Delhi.

The job allows you freedom of expression Amit Gupta, business head, Story, an event management firm in New Delhi

What's it about
Event management is about organising a focused event for a target audience, corporate house or a non-government organisation. It involves visualising concepts, planning, budgeting, organising and executing events that vary in scale and appeal, such as fashion shows, musical concerts, corporate seminars, press conferences, exhibitions, wedding celebrations, theme parties, product launches, among others.

This career does not require much investment but offers a huge canvas for creative expression. The major event management companies in India include Wizcraft, Encompass and Percept.

The typical day of an event manager
9am: Reach office
10am: Get busy with client meetings
Noon: Fix up meetings for the next day 1.30pm: Lunch
3pm: Brief team on the event
4pm: Finalise every detail of the event
7pm: Leave for home
However, timings are erratic when an event happens

The pay
The pay in this field varies according to the type of event managed. A trainee can get around Rs. 15,000 a month. From here, salaries depend on the size of the company and also individual capability. The head of an event management company can earn in lakhs, depending on the scale of the event handled and whether s/he has a stake in the company

Skills/traits
* Leadership qualities
* Inter-personal skills; PR skills
* Marketing and business acumen
* Budgeting skills
* Risk management ability
* Mastery over conceptualising and planning events and implementing plans

How to become a DJ
Graduates with good public relations and organisational skills can join this field. Some institutes offer specialised diplomas and advanced diplomas (and even degrees) in event management.

However, some of the biggest event management firms may prefer candidates who have an MBA degree, along with good PR skills. Another possible combination of qualifications is a public relations course with a master’s degree in marketing

Institutes
* Event Management Development Institute (EMDI), multiple locations including Delhi and Mumbai
www.emdiworld.com
* National Institute of Event Management, Mumbai
www.niemindia.com
* Mark 1 Institute of Event Management, Coimbatore
www.mark1academy.com

Pros and cons
* High on satisfaction levels
* Scope for staging international events
* Scope for creative self expression
* Networking with celebrities
* Immense work pressure and long hours
* Can involve regular travel
* Weekends are usually working days
* As an established professional, you can make a lot of money in this field

Coordinated by Rahat Bano