Woodland has launched a competition, What’s Your Adventure Quotient, which requires participants to create a 60-second original short film to define the adventure quotient. It can be animated, witty, funny or even shot at a location. Contestants, including filmmaking students, are asked to explore “inventive ideas” in line with the brand's ideology — adventure and nature. The contest will run till October 31, 2012.
The lucky winner will accompany the professional team to shoot Woodland’s campaign for the season. Runners up will get a chance to make Woodland TVC and the top ten entries for the filmmaking contest will be awarded hampers and certificates.
The competition is open to anyone around the world. Entries should be submitted via http://www.youtube.com/woodlandexploremore latest by November 31, 2012, midnight.