Giving management a filmy touch at IIM Rohtak
The unique selling point of the recently organised Film Summit 1.0 at the institute was the implementation of management techniques in the film industry.education Updated: Aug 03, 2016 13:46 IST
Like every other Indian, I have spent countless hours watching Bollywood movies. When I heard a Film Summit was going to be organised in my college, the Indian Institute of Management (IIM) Rohtak, my excitement knew no bounds. A chance to interact with industry experts and learn the intricacies of film-making was a one-of-a-kind opportunity.
Director and screenplay writer, Megha Ramaswamy, screened her documentary Newborns, which focused on acid attack survivors. The documentary struck a chord with everyone and emphasised the power films have in bringing about a change in society. For Ramaswamy, films and documentaries are a very powerful medium to bring social injustices to light. Increasing digitisation has led to a democracy of content, everyone, everywhere can shoot a pertinent social issue and that can be followed up with a healthy debate. The same was further elaborated by Saiwyn Quadras, eminent, screenplay writer of acclaimed biopics Neerja and Mary Kom.
I am fond of experimenting with creating videos and story writing. So, it was an enriching learning experience to know about the detailed process of filmmaking.
The USP of the summit was the implementation of management techniques in the film industry. Hearing about our in-class learning being put to use in an industry which is perceived as pure entertainment was an eye-opening experience.
Be it market segmentation or adjustment to changing demands of customers, I was in awe of the thinking process that goes into filmmaking and marketing.
Being a Nawazuddin Siddiqui fan, I was closely following the Raman Raghav 2.0 promotions. To see Ranjan Singh, marketing head of Phantom Films, present the actual thought process that went behind each and every aspect of the promotion was a truly fascinating experience.
All the speakers shed light on the lack of management expertise the industry has and the exponential pace with which the audience preference is changing. This gap was expected to widen.
As a first year student at IIM Rohtak and a fan of Bollywood the summit enlightened me on the roles that management graduates could explore if they have a desire to create a change in the way the film industry operates in our country.
Ashish Jha is a first year PGDM student at Indian Institute of Management, Rohtak