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Japanese firm selects 3 Mumbai students for launch

Three design graduates from Mumbai have been selected as the first “creatives” to work at one of Japan’s leading design agencies. The trio has returned from a five month-long trip to Tokyo, writes Naomi Canton.

education Updated: Jan 28, 2009 17:31 IST
Naomi Canton

Three design graduates from Mumbai have been selected as the first “creatives” to work at one of Japan’s leading design agencies.

Basco’s Inc, which specialises in design, advertising, direct marketing, sales promotions and new product development, launched in Mumbai on Tuesday at an investment of Rs 1.5 crore.

Sanika Palkar (23) from Shivaji Park, Aasavari Thatte (23) from Chembur and Kunal Chandak (22) from Goregaon were recruited on campus from Rachana Sansad in Prabhadevi last year after graduating in applied arts.

The trio has returned from a five month-long trip to Tokyo, sponsored by the company, where they studied Japanese design and culture.

“We couldn’t get over their attention to detail, like when you cross the road they have music of birds chirping at the signal. I once lost my umbrella on the train and the stationmaster traced it to another station and got it back. Their discipline is something we could learn,” said Palkar.

“The Japanese use a lot more space in their design than in India,” she added.

“You could hear a pin drop on the trains as no one uses their mobiles,” Chandak said. “We would not have got this experience if we had worked for an Indian agency.”

Japanese design is rooted in traditional art and defined by concepts such as functional beauty, artistic use of empty space, use of colours from the four seasons and making words part of design.

“We will incorporate these elements of design in the work we do in India,” CEO Tetsu Kimura said.

He said their aim was simply to bring a fresh perspective and excitement to the design industry here, which until now had been unduly influenced by western design concepts.

He added that the recession made no difference as in such times designs were more critical than ever to ensure a product is sold.