When was the last time you picked up a soft drink in a colourful pack? Perhaps only yesterday. If you look back, it’s usually the font of a particular book or a layout of a magazine that helps you take your pick at the bookstore. So, it’s design that’s doing the talking and allowing you to make a choice. And the person behind it is the graphic designer.
Designing for print is a career that has always been in demand, but in today’s context, packaging design is becoming very popular, says Dr Tridha Gajjar, faculty, National Institute of Design.
So, what does a graphic designer do? Graphic designers handle visual communications for both print as well as web designs. They are capable of handling layouts and production design of newspapers, magazines, corporate reports, journals and other publications. They also create promotional displays; marketing brochures for services and products, packaging and design distinctive logos for businesses and products. They also work in areas of rural communication.
Graphic designers can specialise in type design, publication design, identity design, illustrations, environmental graphic, motion graphics and info graphics.
They can work as brand identity designers, logo designers, layout artists, creative directors, design consultants and magazine layout editors.
Those wanting to enter the field should be innovative and bold, and be able to effectively communicate with business executives and clients. Those who are self-employed must have entrepreneurial skills, says Gajjar.
Design studios, advertising agencies, educational institutes, marketing firms and publishing firms are in constant lookout for trained people in graphics with a nose for creativity and an eye for colour compositions and contrasts.
To become a graphic designer, a person should be observant, creative and have the ability to translate ideas into visually appealing designs.
For admission into a bachelor’s degree programme, a student must pass higher secondary education or 10+2 from any reputed institute/university. For admission into a master’s degree programme, a student must have a bachelor’s degree in any discipline.
NID offers a four-year degree programme in design in eight disciplines and a two-and-a-half year postgraduate diploma programme in design (PGPD) with specialisation in as many as 19 disciplines.
Symbiosis Institute of Design (SID), Pune offers a graduate degree programme in communication design, product design, fashion communications and fashion design.
Visual communication at its best
An eye for colour and the ability to work across mediums - print, web and even products is a must for a graphic designer
Rs. I take home
Rs. 15,000 to Rs. 1 lakh per month
I love my job because...
It gives me an opportunity to interact with young people on a daily basis and I get to learn new things from them everyday
A graphic designer should be innovative, have an eye for colour and contrasts