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Melting pot of ideas

Founded in 1991, the institute offers scope for versatility and creativity and is aimed at churning out industry experts

education Updated: Jul 20, 2011 10:50 IST
Reetu Sharma

Ablend of academic and co-curricular activities that take you to the forefront of the communications management industry is what an aspirant can expect at the Mudra Institute of Communications, Ahmedabad (MICA).
The unique mix of people makes MICA a melting pot of ideas. Its campus is one of the most beautifully built campuses in the country with a combination of contemporary design and scenic beauty. It is the alma mater of professionals serving in marketing, research, advertising, media and communications-driven businesses.

USP: The most important aspect that makes MICA stand apart from other management schools in the country is the strength and design of its curriculum. The courses are structured and taught with the intention of creating communications management specialists who are able to understand the multiple requirements of the industry.

Faculty: With 28 full-time members and 38 visiting faculty members, MICA has some of the best teachers in the field of marketing and communications. The faculty members have an average work experience of 20 years, with most of them holding a PhD. Apart from full-time and visiting faculty members, MICA also invites eminent people from the industry for guest lectures.

Programmes offered: Apart from the postgraduate diploma in management (communications), which is the flagship two-year full-time residential programme focusing on brand management, market research, account planning and media management, MICA also offers the following courses:
. Fellow programme in management communications (FPM-C)
. Executive postgraduate diploma in management (communications)
. Postgraduate programme in communications management and entrepreneurship
. Postgraduate certificate programme in crafting creative communications
. Postgraduate certificate programme in advertising management and public relations
. Postgraduate certificate programme in research and data analytics

MICA also offers a wide range of management development programmes in the areas of marketing, media, business communication, advertising, organisational behaviour, marketing research, retail communication, social and development communication, retails management, and library and information sciences.

IT quotient: MICA’s Wi-Fi enabled campus ensures 24x7 internet connectivity. MICA is powered by a ‘Campus Management System’, which enables the students to keep track of their class schedule, class performance, assignments and important notifications.

Besides having a fully equipped media lab with latest media tools such as TAM, IRS and AMAP, MICA also has a state-of-the-art ‘Mac-Lab’, with more than 30 Macintosh machines to help students in designing and creating creative content.

Infrastructure: Spread across five acres, MICA has an in-campus residential facility that provides accommodation to more than 350 students. For recreational facilities, the campus encompass a football field, cricket ground, two clay tennis courts, a basketball court, badminton courts, pool and snooker table, volleyball court, table tennis, a fully-equipped gymnasium, yoga and healing centre and a common room.

The Knowledge Exchange and Information Centre, i.e., the MICA Library, is one of the best communication libraries in the country as it houses 81,037 books (print+ e-books), 20 best communication management databases, 157 periodicals, 11,189 e-journals, 154 newspapers (online + print) etc.

Student speak: MICA’s uniqueness lies in its curriculum, the students and teachers. MICA offers a one-of-its -kind course in communications management — a field dedicated to building and maintaining strong brands in increasingly competitive business environments. “Organisations across industries need communication managers and that’s why MICA attracts talent from diverse backgrounds such as mass media, finance, engineering, medicine, architecture, consultancies and so on,” says Shail Stephens, a second-year MBA student.

Clubs and societies: Student activities are a crucial part of MICA’s learning curve. Students have formed more than 20 formal committees that take care of placements, student affairs, industry projects, publications, public relations, alumni engagement, expert lectures as well as festivals and cultural events.

MICANVAS, MICA’s flagship brand management festival, and SANKALP, a theatre society run by students, are some of the most renowned student endeavours across the country. MICA is one of the few institutes in the country to have its own community radio, MICAVaani managed completely by students.

“We take our extra-curricular activities very seriously. MICANVAS is an example of this. Preparations are on for the 10th MICANVAS,” says Swati Verma, head, marketing, MICANVAS 2011.

factfile
MICA was founded in 1991 by the Mudra Foundation. It was set up as an autonomous postgraduate academic institution by one of the pioneers of the Indian advertising industry, AG Krishnamurty. Professor Binod C Agrawal was the founding director

wishlist
“MICA is a place where aspirations know no limits and all wishes are met. Two years go by in a blink. Our only wish is for more time here. It should be a second home we can come back to.” — Rohini Pandey, second-year MBA student