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education Updated: Jun 01, 2011 09:34 IST
Hindustan Times
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IIT-D management dept launches course in sales and marketing
The Department of Management, IIT-Delhi, has started a certificate course in sales and marketing.

The department, which aims to create the necessary manpower for managerial positions, is offering a specialised module for professionals and students of sales and marketing. It aims at developing an understanding of management concepts and their application. It will start with the principals of management, marketing and finance. It will then cover in-depth, the different aspects of sales management like role of communication, role of technology, distribution channels, forms of selling, advertising and promotion, international business and e-marketing etc. The participants will learn the process of developing sales and marketing approach, correctly position their company within its markets, and price the services accordingly – to ensure that their company gets more than its fair share of business. They will practice creating a marketing plan and strategy that they can refine, enhance, introduce and implement in the live projects which will be assigned to them. With solid sales and marketing plan, and a cohesive sales strategy, the participants will be prepared to break away from the pack and put their company in lead position.

Those who can apply are graduates or equivalent in any discipline with minimum 50% marks. Students pursuing graduation may also apply. The fee for the programme payable through cheque/bank draft favouring “IIT Delhi” is R28,500 at the beginning of the course. The faculty is drawn from the Department of Management Studies, Indian Institute of Technology. For more information, contact Mohit Mridul, department of management studies, Indian Institute of Technology – Delhi Hauz Khas, New Delhi Tele : 8860175462

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