E-commerce job offers virtually raining on management graduates for the last three years have petered out at most Indian Institutes of Management (IIMs) this year.
“While some of the dotcoms hired less others didn’t come on campus at all. Companies that hired from the institute this year offered packages and designations similar to last year but the numbers were lower,” says Sapna Agarwal, head - career development services, IIM Bangalore. Last year students of the institute got 16% e-commerce offers as against 13% this year.
IIM Kozhikode, the number of e-commerce players vising campus dropped to 6% as against 10% in 2015. While Flipkart stayed away, the number of offers made by Amazon and Snapdeal came down by around 30% this year. At IIM Lucknow, too, only 15% of the offers came from e-commerce companies.
IIMs believe that the layoffs across some well-funded dotcoms in the previous year could have resulted in the dip in numbers. “They had so many MBAs already and probably didn’t grow at that rate,” Agarwal says.
IIM Ahmedabad, too, saw a course correction in e-commerce offers. “The flurry with which internships came for summer has come down in the finals,” says Professor Satish Deodhar, chairperson, placement committee of the institute. Deodhar said more details could not be revealed as audited reports giving exact placement details had not been received. However, he did confirm that the numbers were down as compared to their summer placement offers.
Clearly, across IIMs, consulting, technology, finance and BFSI recruiters have outshone the buzzing e-commerce sector. Companies that showed up and made the offers included Boston Consulting Group, McKinsey, AT Kearney, Ernst & Young and Deloitte Consulting, Accenture Strategy, Reckitt Benckiser, PwC and Tech Mahindra.
An institute that was not affected was IIM Calcutta, which saw a consistent level of interest among e-commerce and web-based startups. A rise of 20% was registered in the number of students placed this year compared to 47 last year. It’s“comparatively more if we take into account the pre-placement offers and pre-placement interview calls,” says Professor Rajiv Kumar, placement chairperson.
The dotcoms which did make their presence felt, however, at IIMs included Flipkart, Paytm, Urban Ladder, AskmeBazaar, Ola Cabs, Brand Accelerator, Kirusa, Mytra, Metro Cash and Carry, CaratLane, LogicaMatrix, MagicBricks, Uber, Hopscotch and CarTrade.