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Power Jobs

Animation, hospitality and tourism — that’s where the jobs are, says Gauri Kohli

education Updated: May 23, 2012 11:31 IST
Gauri Kohli

Creativity, perseverance and the willingness to experiment can fetch you big bucks, if you opt for vocational careers in animation, hospitality and tourism. According to a recent report by the Federation of Indian Chambers of Commerce and Industry (Ficci) and the UK India Business Council, the current capacity for vocational skill training and higher technical education is 3.4 million people per year. By 2020, the demand for newly-trained employees will be at 15 million per year.

For those already working in the informal sectors, vocational training will boost productivity, foster safer working places, and inspire the launch of new enterprises.

Potentially, more than 20 million young people in India require an alternative vocational route to training and further education. The projected growth rate in Indian industrial and service sectors is expected to generate 156 million job opportunities till 2016. One of the sectors that is going to witness a growth curve is animation.

According to the Ficci-KPMG 2010 report, the animation and VFX industry has seen an overall growth of 13.6% over 2008 and is expected to grow at a compound annual growth rate (CAGR) of 18.7% to reach Rs. 46.6 billion by 2014. The industry has seen stupendous growth, thanks to increased consumption of animated content, creation of global IP formats, acceptance of 3D graphics and its internationalisation.

Says Bhavika Chouhan, senior VP — marketing head, MAAC, “Anyone who has ever watched the film credits for an animated movie knows the long list of names that scroll through the screen. It takes many people to create a quality animated film production. Pixar, Dreamworks, Walt Disney and Warner Brothers are some of the top animators in the world. The demand for skilled professionals in animation and related fields is increasing with the proliferation of the application of animation in various sectors.”

Not only are there jobs available in the motion picture industry, there are several other fields where they are valued. Cartoon production, websites and video game manufacturers all use animation artists. These artists may help develop advertising campaigns, television shows and more. There is also the opportunity of freelance work, particularly for web animation.

“There is a significant demand for a highly-skilled and trained workforce that merges technical and artistic capabilities in the field of animation. There are specialised courses for students and professionals in areas of specialisation series such as Max Pro, compositing and editing etc. Each course includes classroom learning as well as its practical implementation. Students get round-the-clock access to labs to practice what was taught in the classroom, to create projects and build their work portfolio,” says Chouhan.

“The industry has opened up a plethora of opportunities for the skilful aspirants. One can work as a character designer, compositor, digital link and paint artist, key frame animator, 3D modeler, layout artist etc. Once one acquires the knowledge, skill set and the required work experience, one can also start working as an art director, animation director, and creative director,” adds Chouhan. Animators can also experiment with other creative fields that apply multimedia in their operations.

The Indian hospitality industry, too, is making remarkable progress with every passing year. Along with the rapid industrial growth and promotion of tourism, the catering and hotel sector is booming and offering substantial job prospects to freshers and experienced personnel.

Potential employees can apply to any stream they are qualified for. Most applicants are graduates of catering institutes. They can apply for front of the house positions such as food and beverage or front office. Back of the house positions are also available in housekeeping, engineering or finance, among others.

“The growth potential from our point of view is very robust. That is why we are currently looking at opening 55 hotels in the country in a three-year span. We are also introducing some of our new brands to India (such as Hyatt Place and Hyatt House) for the first time outside the US,” says Ramjan Bhugeloo, director of human resources, Hyatt International, South West Asia.

The hospitality industry is seen as glamorous and interesting. Though it entails a lot of hard work, people view it as an opportunity to build leadership skills, along with those needed for the job. It is ideally suited for a ‘people’s person’ and offers the chance to grow rapidly, due to the big expansion plans of international hospitality groups.

“With the expansions in the hotel industry slated for the next five years, we cannot see any sector that will miss the opportunity to grow. Indians are not only acquiring plum jobs in India, they are also well known for achieving success at the highest corporate levels in other countries,” adds Bhugeloo.

Travel and tourism, too, has great options on offer. In 2011, India was ranked the 12th-most attractive tourist destination in the Asia-Pacific region by the World Economic Forum. “The travel and tourism industry is very broad in scale and includes government tourism departments, immigration and customs services, travel agencies, airlines, tour operators, hotels and many other associated service industries such as airline catering or laundry services, guides, interpreters, promotion and sales etc. The scope is also widening with niche players serving pilgrim travel, adventure travel, women’s group tours etc coming up. With increasing propensity of the middle-class to travel supported by a robust economy, the outlook for the sector is very promising. As the travel and tourism industry prospers, it will create many more jobs. Jobs are expected to grow to seven million over the next decade,” says Purva Misra, senior vice president, human resources, MakeMyTrip.com.

Those willing to work in the tourism sector can be recruited from across verticals such as management, travel and technology. The sector supports a variety of work arrangements — full-time, flexible, remote-working and consultative. “It wouldn’t be very surprising if the total employment supported by travel and tourism in India may in the near future exceed/ surpass the number of people in the software industry,” adds Misra.

There are also several niche areas under the tourism umbrella that are catching the fancy of travellers from across the globe. With world-class healthcare facilities and the cost-arbitrage, we have become a natural, premier destination for medical tourism. Also, the diversity of culture and experiences offered by India engages a variety of travellers looking for theme-based holidays/destinations and specialised offerings in categories such as sports, luxury, adventure, heritage, religion and spirituality.

The sector story
Event management:
As per a 2010 research report, projected to be Rs. 23 billion by 2012
Retail: It has grown at a CAGR of 14.6% between 2007 and 2012
Animation: It is expected to grow at a CAGR of 18.7% to reach Rs. 46.6 billion by 2014
Aviation: Growth of passenger traffic has been 16% CAGR over the past decade
Tourism and hospitality: Contribute around 6.23% to India’s GDP and 8.78% of the total employment in the country