The big deal about e-jobs

  • Rozelle Laha, Hindustan Times, New Delhi
  • Updated: Dec 24, 2014 12:46 IST

If Facebook’s Rs. 2.1 crore offer to Astha Agarwal of IIT Bombay this year made heads turn, the e-commerce giants too thrilled graduates with big packages.

“We firmly believe that as we expand and grow in the country, talented engineers and MBAs from these institutes will play an instrumental role in driving Amazon’s growth in India,” says Raj Raghavan, director- human resources, Amazon India.

Amazon has been hiring from the Indian Institutes of Technology (IITs), Indian Institutes of Management (IIMs), Indian School of Business and other prominent engineering colleges and B-schools for quite some time. As per sources, the online retail giant offered Rs. 25 lakh per annum each to three graduates at the Motilal Nehru National Institute of Technology (MNNIT), Allahabad, and National Institute of Technology (NIT), Calicut.

The sector is expanding at a compound annual growth rate of 34%, as per data from a joint report by the Internet Mobile Association of India and the Indian Market Research Bureau, and companies are hiring aggressively. “The e-commerce space will grow up to 55% to 60% in the coming years,” says Ashvin Vellody, partner – management consulting, KPMG. Snapdeal, which first caught the attention of graduates by offering nearly Rs. 50, 000 per month as stipend to summer interns, hired 120 graduates from IITs as against 25 last year. It plans to hire 500 engineers and 150 B-school graduates across functional areas like marketing, product development, strategy, operations, finance and category management. It will also hire from the National Institute of Fashion Technology and the National Institute of Design.

“We look for good behavioural skills, willingness to go an extra mile to succeed, innovation and an ability to thrive in a challenging environment,” says Saurabh Nigam, vice president-HR, Flipkart has hired 200 IIT graduates and will be recruiting more as it is planning to increase the overall headcount to 25, 000 by 2015 with technology as a priority. “We do not expect ready talent, as the major learning happens during the job. Our approach is to focus on individual competencies and there isn’t a defined skill-set that we look for,” says Surinder Bhagat, senior director-HR, Flipkart. The start-ups too have gone bullish. Companies like Vizury Interactive Solutions, Zivame, BrowserStack and CodeNation actively participated in placement sessions across major IITs.

Real estate portal has hired 120 graduates and offered annual salaries ranging from Rs. 12 lakh and Rs. 20 lakh based on profiles. “We have participated in hiring activities across all major IITs, including Delhi, Kanpur, Bombay, Madras and Kharagpur,” says Advitiya Sharma, co-founder, The online ticketing company BookMyShow plans to add 200 more employees to the company by the end of 2015 and 60% of them will be freshers. is willing to hire fresh graduates at packages ranging from Rs. 4 lakh to Rs. 12 lakh per annum (with productivity- linked bonuses) from tier-2 and tier-3 colleges.

As Rituparna Chakraborty, president, Indian Staffing Federation, says, “Time for consolidation hasn’t yet kicked in e-commerce and hence, we shall see consistent increase in hiring in this sector. The biggest demand will be at the bottom of the pillar.” Estimated hiring may cross 50,000 in the next one year, she added.

Salary packages from e-players
Rs. 12 lakh to Rs. 20 lakh pa
Rs. 10 lakh to Rs. 25 lakh pa
Rs. 10 lakh to Rs. 25 lakh pa
Rs. 25 lakh pa

10 things you need to land an e-commerce job
Ability to thrive in a challenging environment
Ability to understand and prepare business cases
Adaptability to change
Clear and uncluttered thinking
Customer obsession
Execution oriented
Ability to innovate
Knowledge of search engine optimisation
Logistics management

All figures are approximate

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