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Transforming moments

The first Asian designer to head the French brand, Scherrer, Ritu Beri finds her muse in every woman who looks within for inspiration.As told to Pranab Ghosh

education Updated: Aug 06, 2009 09:27 IST
Pranab Ghosh

School days
I attended too many schools at many places because my father was in the Army. The only common thread was my drive to excel. I had never liked losing and cried copiously if I didn’t stand first in class.

Training as a designer
My days at NIFT (National Institute of Fashion Technology) helped me to open up my spectrum. It was a strong platform to start from and helped me to know the basics, which is indeed a very strong foundation.

First show
My first show was an exhilarating experience. I put my all in my work and I had a vision that I focused on.

Independent spirit
I am inspired by life in general. I believe that every new day comes with new ideas, aspirations and dreams.

Professional highs
My muse is each woman who looks within for inspiration. And I strive to create art – every time better than the previous.

Highs as a human
I strive to take every still moment and transform it into a pulsating giantwheel.

Success secrets
I just always have to try it. If it is impossible, it must be great.

Advice to youngsters
The biggest challenge for a young designer is to reach out to clients and to be known. I would say they should believe in what they do and follow their dreams.