Amity Business School (ABS), Noida has been in the news after the opening of its campuses in Singapore and London recently.
However, it is the MBA programme at its Noida campus that has students talking.
What has distinguished the MBA programmes at ABS, Noida is the wide variety of credits that students are taught over and above the traditional business courses.
“We have a basket system of more than 300 courses. For instance, psychology and behavioural science are relevant to the MBA curriculum here,” said Atul Chauhan, chancellor of Amity University. “While most business schools are stand alone entities, Amity Business School students have the advantage of studying under a university with so many other disciplines.”
It is also compulsory for ABS students to learn a foreign language.
“We plan to give students the flexibility to fix their own timetable and pick the credits they want to,” Chauhan said.
The university’s huge alumni base also gave its business schools an edge over others, he said. Around 8,000 students graduated from Amity University every year, he said. “So our business school graduates have the advantage of networking with a huge alumni base.”
ABS has forged close ties with industry and assigns a senior executive from a leading company to mentor its students.
Interaction with industry also takes place through corporate and alumni forums.
“Our alumni are well-placed today in companies such as Microsoft, TCS and HSBC, and seek the assistance of our students on special projects,” said Sanjay Srivastava, head and additional director general, ABS.
Besides the 92 full-time faculty, the school has visiting faculty from industry. More than 50 management gurus from around the world have visited its campus as guest lecturers in the last five years.
“The faculty is very cooperative and interacts with students. They also take pains to give you extra help when necessary,” said Sheikh Zuber, a first-year student.
The incubation centre at ABS funded by the government's Department of Science and Technology has encouraged many start-ups including social networking site www.apnacircle.com.
2009: Rs 14 lakh
2008: Rs 16 lakh
2007: Rs 16-17 lakh
Placement season days
2009: 6 weeks
2008: 6 weeks
2007: 6 weeks
High profile alumni
Senior vice-president, BNP Wealth Management
Marketing department, international division, Dabur
Marketing Manager, Blackberry, Research in Motion
High profile recruiters
Sony, Standard Chartered, Microsoft, Nokia, Ernst & Young