Style inspiration from the Paris ramp
The nation saw election mania like never before when the Bharatiya Janata Party, led by its prime minister designate, progressed toward a thumping victory on Friday. Decoding the results of Elections 2014 was not an easy task for people who were grappling with a barrage of numbers in the first few hours. That’s when HT played saviour.
We successfully brought out an afternoon edition in Delhi and Mumbai. It was an eight-page broadsheet that was distributed freely across Delhi-NCR and Mumbai and hit the newsstands by 3pm.
The special edition helped the readers with early trends, analysis and reactions from across the political spectrum. The edition created an instant buzz and it went viral on social media platforms.
We thank our readers for the response and promise more such innovative schemes in the digital age. You helped us stay ahead of the competition, all day.