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HindustanTimes Wed,01 Oct 2014

Polls 2014 frenzy has footprints of Twitter democracy, Modi's tweet breaks records

Hindustan Times  New Delhi, May 17, 2014
First Published: 17:51 IST(17/5/2014) | Last Updated: 10:14 IST(18/5/2014)

The Lok Sabha polls saw a massive digital campaign this season. Many political leaders and their parties took to Twitter to gather votes.

Twitter has tracked the level of interest in the polls, popular leaders and political parties since in 2014. The total number of election-related tweets from January 1, 2014, was 58 million.

On May 16 alone, the day the Lok Sabha results came out, the election-related tweets were over two million.

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Twitter experienced massive activity on the day of the declaration of results. The following map tracks the level of interest on May 16 around the three big political parties and the big three names — the Bharatiya Janata Party's (BJP) Narendra Modi, Congress vice-president Rahul Gandhi and Aam Aadmi Party (AAP) leader Arvind Kejriwal.

The BJP led by its prime minister-designate, Narendra Modi, will soon form the government at the Centre.

This is the first time since Independence that a non-Congress party has won with such a thumping majority. The BJP has a clear verdict.

Read: Twiplomacy: World leaders bond with Modi

Modi's tweet, in which he acknowledged his victory, read "India has won. Bharat ji vijay. Achche din aane wale hai". The tweet broke many Twitter records across the country. Within minutes, it became the most retweeted post on the micro-blogging website in India. It also reached the benchmarks of 10k, 20k, 30k, and 40k retweets the fastest.

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On Friday, @narendraModi added the highest number of followers - 1,04,861 - in a single day since he first came on Twitter. He started the day at 39,86,878 followers and ended it at 40,91,739. He has over 4.11 million followers now and is still counting!

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The total number of tweets mentioning the prime minister-designate on counting day was almost one million. Since January 1, 2014, @narendramodi was mentioned almost 12 million times.

Modi had a clear lead over his rivals on Twitter since the beginning of the year. The following snapshot conveys how much Modi was tweeted about across the nations since January 1, 2014.

http://www.hindustantimes.com/Images/popup/2014/5/modi-screenshot.jpg

Five of Modi's tweets have made it to the top ten most retweeted posts this poll season; four of them constitute the top five retweeted posts ever. Here’s the list.
 
Suggestive of a marked change in his Twitter strategy, Modi replied to congratulatory tweets on Friday from leaders not only just from rival parties, but from across the world.

Here are a couple of responses from him:

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