The concept first used by the BJP's prime ministerial candidate during the run up to Gujarat election in 2012 will this time be unleashed on the national audience who will vote to elect a new government at the centre.
Starting Sunday, Modi will address about 100 'Hologram 3D' rallies. States like Bihar, Karnataka, Chhattisgarh, Haryana and Delhi are likely to be covered in the inaugural event.
"It will be an improved version of the technology used in the run up to Gujarat polls," a BJP sources involved with the campaign told HT. The difference, BJP leaders say, would be in terms of an improved 3D image of Modi on screen, which would create an impression as if the BJP's poster boy is in the middle of the crowd. Screens have been specially designed to create this effect.
Two studios are being set up – in Ahmedabad and Delhi – from where Modi will address these 3D rallies. The studio at Ahmedabad will be used for the inaugural event on April 6 while Delhi studio will be used for some others that will follow.
Large 3D screens will be put up at venues that the BJP will decide and before Modi's speech, a street plays and Kavi Sammelans would be organised to warm up the audience. Modi's speech would be of duration ranging from 45 minute to an hour. No local leader of the party or even central leaders would be involved in this Modi-specific event.
"Modi's 3D appearance would usually be after sunset to give it an effect and make it look more real," another BJP leader said. Modi's 3D avatar would be displayed in more than a thousand rallies that the party has planned before the campaigning for the last phase of Lok Sabha poll.
"These 3D rallies would cover areas where Modi has or has not addressed normal rallies during his campaign. The entire idea is to keep up the momentum, which he has created through a series of innovative campaign strategies, like Chai Pe Charcha and Google Hangout," a BJP leader said.
Modi's 3D rallies in Gujarat found a mention in the Guinness Book of World Records when his speech was broadcast simultaneously at 53 locations across 26 cities in Gujarat during the state election. "With our plan to go national with his 3D rallies, we hope Modi will break the world record he created in Gujarat," one of his aide said.