As the curtains on this year draw, one thing that’s sure getting hotter is the lot of limited edition calendars for 2012.
From self portraits of photographers, model-actor Kate Moss in nude, to Bollywood stars such as Shah Rukh Khan posing for the lens, the calendars this time, are more exotic.
Marking its 20th year, with around 17-20 million euros, is the Lavazza calendar, called The Lavazzers. “The cover will have the photograph of Dutch model Valerie van der Graaf, shot by Ellen Von Unwerth, blowing out candles for a symbolic birthday as she too, turns 20,” says Italian designer Fabio Novembre.
Posing nude are Hollywood actors Kate Moss and Milla Jovovich, among others, for the 2012 edition of the Pirelli calendar. As per media reports, the copies of the exclusive calendar, which is solely a gift for royalty, celebrities and VIP customers, are sold for $500 each.
Another sought-after calendar is the one by photographer Dabboo Ratnani. “This year, I have 24 Bollywood celebrities posing for me,” says Ratnani, who will be launching the calendar in early January.
Photographer Rohit Chawla’s art calendar, called Freeda, will be an interpretation of Frida Kahlo paintings. “It’s like an art piece, for which I’ll shoot with some known theatre artists,” says Chawla. About 1,000 copies of the calendar will be published.
But when it comes to the Kingfisher calendar, “beautiful ladies in an exotic location build a huge brand recall value,” says photographer Atul Kasbekar, who recently concluded shooting for the tenth edition of the calendar in Sri Lanka.
Though praised by many, advertising gurus feel that these calendars have just become an annual report of the brands. “At one time, they were unique and owning a Pirelli was a thing of repute,” says ad guru and communication consultant, Alyque Padamsee. “The companies spend a fortune on these calendars and it sure acts as a good branding medium for them,” he adds.
None of these calendars are for sale.
What’s in store for next year
The Lavazzers — The calendar will have self portraits of 12 international photographers and their relationship with a cup of coffee.
Dabboo Ratnani’s calendar — The popular Bollywood calendar will feature stars such as Shah Rukh Khan and Abhishek Bachchan.
Pirelli Calendar — The calendar, shot by Mario Sorrenti, will feature Kate Moss and Milla Jovovich among others, in the buff.
Freeda — The art calendar by Rohit Chawla will be an interpretation of artist Frida Kahlo’s paintings. Kingfisher Swimsuit Calendar — The calendar this time, is shot in Sri Lanka.