Mumbai bachelors can now preview what type of wife would best suit their personalities. Bharat Matrimony, a matrimonial website, in association with Webchutney, have launched a website called Biwi Ho Toh Aisi, which lets bachelors get a flavour of married life without really tying the knot. On offer are four ‘types’ of wives for users to select from, each with a distinct persona and style of talking. The website was launched on December 31, 2010 and has already received over 50,000 calls.
“Biwi Ho Toh Aisi was conceptualised to capture the fancy of Indian men in search of their soul mate, without actually getting hitched. It offers a different take on traditional methods of matchmaking,” says Sidharth Rao, CEO and co-founder, Webchutney.
On the website, men can select their virtual wife, each with a unique character and mannerisms and this gives the user an actual feel of being married to her. These types are based on real-life characteristics explored through interactions with women.
Interactions with the virtual wife happen through a simple reminder service that the user subscribes for on his mobile phone. There are nine options to schedule reminders: wake up call, breakfast call and dressing up call in the morning, lunch call, ‘something important to say’ call and ‘going shopping’ call, ‘When are you leaving’/dinner call, ‘shop on your way home’ call, and comments on soaps call at night. These customised reminder calls can be scheduled for various times and days of the week/weekend.
Nishi Kant, creative director, Webchutney, says, “One of the nice things about being married is having someone to help you keep track of the important stuff in your life and that is what we wanted to demonstrate.” Once they have previewed their 'married life', users can also 'unsubscribe' from the service by SMSing ‘Divorce’.
Next up is a similar service targeted at women and there are also plans to add to the variety of virtual ‘wives’.