The chameleon of Bollywood, Amir Khan, who changes his looks in almost every film, is all set for a new role. This time, it is to protect foreign tourists and monuments.
After the success of his latest flick, Ghajini, Khan will appear on the small screen and cinema halls with the message — treat foreign tourists as guests and don’t spoil monuments with graffiti.
The campaign will be launched after mid-January. While Ghajini is doing well in India, his home production, Tare Zameen Par, in which he also features, will be considered for the Oscar Awards 2009 in February.
The actor, who was signed by the Tourism Ministry as brand ambassador in August 2008, has shot two short films and several photo-messages for the print and the Internet for the ministry’s Atithi Devo Bhava campaign.
“The idea is to make tourists feel that their holidays will be comfortable,” a ministry official, who did not wish to be quoted, said.
In the first film, Khan is seen as recalling the Indian tradition of treating “the guest as an epitome of god” and asking citizens to respect foreign tourists and help them whenever required.
The film also aims at sensitising people of the consequences of ill-treating foreign tourists, following reports of molestation and rape of foreign tourists in Rajasthan and Goa.
Such incidents resulted in many countries issuing advisories to its nationals to be careful about their security in India. Khan will also assure foreign tourists that India is a safe destination for them.
The second film has asked people not to write graffiti on monuments.