They, along with Kapil Sibal, Ambika Soni, Rahul Dravid, Zinedine Zidane, Hilary Clinton and Mick Jagger, are all rooting for 1 Goal: Education for All, an international campaign to make education a reality for 72 million out-of-school-children by 2015. The video, with K’Naan’s popular soundtrack, Wavin’ flag, is already on air on news channels in India and internationally.Khan confirms having shot the video for this campaign, started in October 2009, and run by Global Campaign for Education (GCE). The actor is happy to be associated with the cause and says, "Yes, I have shot for the 1 Goal campaign and I believe that it is using my video for their international version."
Celebs on education
More than 200 celebrities, many of them from the soccer world, have extended their support to the cause. The campaign plans to ensure that education for all is a lasting impact of the 2010 FIFA World Cup.
By getting people to sign up on www.join1goal.in , GCE plans to gather 72 million signatures of world citizens and present them to world leaders at the UN Millenium Development Goals Summit, this September.
Although 1 Goal is essentially a signature campaign, the governments of UK, France, Netherlands, along with GCE, provide financial support. Zeenat Saberin, South Asia campaign coordinator of 1 Goal, says, “FIFA World Cup was a great platform to launch a campaign and it’s encouraging to have Bollywood stars promoting the cause. We garner support through campaign videos and social networking sites like Facebook, Twitter, widgets and so on.”
Talking about Khan’s association with the campaign, Saberin says, “Aamir has been generous enough to shoot for the campaign video with us. We approached him because he’s a huge star and would help us create a substantial following. One of the international versions stars him and Matt Damon.”
Kareena Kapoor has recently launched a website to actively promote 1 Goal. “Education is a cause close to my heart. And 1 Goal is a global platform that works with world leaders towards education for all. This drew me to the platform,” Kapoor explains.
Saberin feels that their Indian chapter is successful due to the Association of International Broadcasters’ aid. Simon Spanswick, CEO, says, “The Indian media has responded well. The way they have put the campaign above any commercial interest is laudable.”