After Rang De Basanti, Aamir Khan and Rakeysh Mehra would come together to work on a short film for the Ministry of Tourism to bring back tourists which were lost due to high rate of crime against women.
Mehra shot with Aamir two weeks ago in Mumbai. Last year too, Aamir and Rakeysh had done a short film, to propagate tourism which was well-received.
Tourism industry needed powerful faces to lift the sagging image of India as a hot spot for tourists. Aamir and Rakeysh fit the bill.
Rakeysh tells a daily, "Aamir has become a brand ambassador for tourism in our country. He saw the importance of his face and voice to call tourists back with the entire Atithee Devo Bhava (guest is God) campaign. We needed Aamir to give strength to our image as a hospitable country."
"Promoting tourism is in a way, also promoting our film industry because any cultural exchange helps cinema. All of us love taking care of guests and Aamir's face and personality are very inviting for tourists," he adds.