A few weeks back, the filmmakers also painted walls of washrooms in certain theatres. There were slogans that said, "you are an idiot" next to the cubicles in the men's restroom. This was part of promoting the film 3 Idiots. The latest stint is using rickshaws to promote the film.
Aamir Khan has come up with a unique marketing strategy for 3 Idiots. He has printed stickers for autorickshaws that say 'Capacity: 3 Idiots'. The rickshaws have been introduced in the city and are plying in both central and western suburbs.
A daily reports that these stickers would be seen on around 10,000 rickshaws in cities like Mumbai, Hyderabad, Gujarat, Jaipur, Kota, Lucknow, Kanpur, Patna, Kolkata, Bhopal, Indore, Bangalore and Chennai.